AI is talking about you

But who told it what to say? Live online workshop with Laura Pascu

Wednesday, October 21, 2026, 18:00 - 20:30 (Romania time)

2 hours of work + 30 minutes Q&A (Access link will be sent by email 1-2 days in advance)

Trainer: Laura Pascu, PR Strategist, founder of PRCafe

Your clients are no longer looking for you only on Google. They are asking AI. In a 2.5-hour online workshop, you will find out what AI says about your brand, where it gets its information from, and what you can change through PR. You will leave with your brand map and a 30-day plan.

Until recently, a client who wanted to find out something about you would type your name into Google and get ten links. They would open the first three and form an opinion.

Now ask ChatGPT, Gemini, or Perplexity. And get a single, ready-packaged answer. Sometimes with your name in it. Other times with the competition's.

The part few people tell you: AI doesn't invent reputation. It synthesizes it from what others say about you - press, reviews, articles, mentions, interviews. So the leverage isn't a technical trick. It's PR.

WHAT YOU DO SPECIFICALLY IN THE WORKSHOP

· You'll find out what AI says about your brand and where it gets its information (live test, on your brand)

· See what's missing or wrong in the story the internet tells about you

· Understand SEO, AEO, and GEO in plain language, without code and without schema

· Complete the brand map in an online workbook and download it in PDF

· You leave with a 30-day PR plan

AGENDA

1. From "Google it" to "Ask AI": how search and choice have changed

2. What AI knows about your brand: live test

3. Where PR comes in: SEO, AEO, GEO explained simply

4. Reputation has history: why long-term press appearances matter

5. What your audience actually asks

6. Your 30-day plan

7. 30-minute Q&A, on participants' real cases

WHO IS IT FOR

Entrepreneurs with small and medium-sized businesses who want to know what customers are saying about them. PR people from agencies, whose clients are already asking AI about brands. Freelancers and consultants working with brands, reputation, or content.

WHO IS IT NOT FOR

If you are looking for a technical SEO course, schema and code, "magic prompts" or a guarantee that you will appear in AI responses, this is not the right workshop. No honest person can guarantee that.

WHAT YOU GET

· The online, auto-saving workbook and the 30-day plan in PDF

· Work framework, to be used for any brand

· Feedback during the session on your brand

· Certificate of participation in PDF, via email, which you can add to LinkedIn

WHAT YOU NEED

A brand (yours or a client's, we only use public information) and a laptop with an AI tool. The free version is sufficient.

ABOUT THE TRAINER

Laura Pascu is a PR Strategist and AEO Consultant, founder of PRCafe and PRCafe Akadeemia, a university doctor lecturer with 25+ years of experience in strategic communication, earned media, and visibility in the age of artificial intelligence. She worked in television at PRO TV, was the spokesperson for the European Consumer Centre Romania for 10 years, and has conducted over 600 PR campaigns.

AFTER YOU BUY THE TICKET

You will receive the registration form (contact details, the brand you work with, billing details) and the student number by email from us. The access link and the workbook will arrive 1-2 days before the workshop. The workshop will not be recorded.

Organized by PRCafe Studio OÜ through PRCafe Akadeemia, a professional training institution registered in Estonia (EHIS 262133).